The AT&T WIC Pager launch was a successful business development relationship between AT&T and Wallace Wireless, allowing AT&T to provide increased value to its Blackberry offerings as well as associated voice and data rate plans. Â Wallace Wireless benefited by having an unparalleled American domestic sales force bringing their product to market. Â This partnership not only improved customer “stickiness” for its Blackberry installed base, and helped to attract new users from other carriers, but also helped to provide incremental sales from conversion of the existing seven million legacy pager users in the United States.
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